Oh come on, really? You’re not giving creators of anime enough credit (discredit?)? I’m sure they are quite aware of what they’re doing. Hundreds of thousands of dollars are involved. They know what audience they’re playing to. Equally outrageous is the idea that a group of people (mostly men, I safely assume) are gonna sit down and draw an anime of nothing but prepubescent girls just for the sake of prepubescent girls. And it just so happens, unfortunately, that some people view these innocent shows for their loli-factor.
The point about tennis isn’t cogent either, because tennis, like any other money-involved industry, is and should be very keenly aware of the product its marketing. You don’t think Sharapova is played up for her looks? That’s just naivete.